Epsilon Conversant is a leader in global data marketing. I have worked with their internal Creative team on a series of short-term assignments since 2017. Projects include one sheets, eBooks, case studies, presentation decks, and sales and environmental displays for their annual “Break Through” national sales event. 

Topco Associates, LLC is the largest retail food GPO (group purchasing organization) in the U.S. and the third largest private company in Illinois. I was brought in (via The Mom Project) ahead of their 75th anniversary. Projects included designing an anniversary logo to be used company-wide throughout the anniversary year, and a 44-page commemorative book celebrating the history of the company—from initial design concepts to production.

I started at Eire as a full-time employee and learned all the practicalities of design, postal requirements, making mock-ups, and direct marketing ("direct mail works!") Even though I officially left my original position years ago, we can't seem to quit each other: I have been freelancing with Eire ever since, working on direct communications, POP, brand development, loyalty campaign support, collateral, online marketing, and more (at a desk that still has my name on it). The team at Eire is smart, funny, innovative, and talented—and going into their office always feels like going back home.

Springboard Brand & Creative Strategy is a national branding and communications agency based in suburban Chicago. I have worked with Springboard on a wide range of projects for Holy Cross Health, KishHealth System, North Mississippi Medical Center, Reston Hospital Center, Restorix Health, RML Specialty Hospital, and together with my copywriter partner, served as the main creative team for West Georgia Health. Projects include print and digital ad campaigns, outdoor, brochures, collateral, and more.

Rockskip (originally called Experient) was an experiential marketing offering innovative solutions for consumer engagement. I designed a series of graphics for Western Union's corporate conference room walls and elevator banks. I designed new signage and guided global offices on rebranding as part of the Travelex>Western Union transition. I also worked on several print and digital campaigns for YMCA of the USA. And I designed hang tags and other POS as part of Crafthouse Cocktails’ successful launch into the marketplace.

I work with the University of Chicago — Masters Program in Computer Science on ongoing print and digital brand communications projects. In recent years, I have designed an eNewsletter template, recruitment materials, website and social media graphics, event collateral, program logos, and more. The result has been increased enrollment and engagement—along with positive feedback from students, alumni, and faculty alike.

Helm, a merchandising and fulfillment company, was looking for a high-impact direct mail program to both establish the brand and create interest in meeting
HELM executives. The team at Helm was thrilled with the "ROCK STAR" concept and the resulting engagement, leads and sales.

RT Dygert is a world leader in the supply of O-Rings and other custom molded rubber products. I worked closely with a writing partner to create a branding campaign for their sales kit, catalog and other materials.

I worked with 3rd Coast PR on a variety projects for Pettura, Sleep Innnovations, and more, as well as internal branding.

Robyn L Scott is an actor, keynote speaker, workshop facilitator, executive presence coach, Second City veteran, and—according to Fast Company—one of 2016’s Most Creative People in Business. When she asked me to help create her own brand, I immediately said “Yes, and …” Her passion is infectious and it’s a privilege to work with Robyn as she continues to inspire clients across the country to step outside their comfort zones.

www.robynlscott.com

I was thrilled to work with the Donohoe Pediatrics team on their successful launch, the first direct care pediatric practice in Chicago. Some might call it conceriege service but Dr. Donohoe sees it as “small town medicine in the big city.” The logo and marketing materials were created with that nostalgic-but-modern feeling in mind. We continue to work together on ongoing marketing efforts for this thriving practice.

Keely Wise is an intellectual property attorney and screenwriter based in Chicago. She needed logos and a website to reflect both her solo practice and her film career, which have both recently launched to great success.  Keely also continues to be an outstanding professional resource as I guide other clients in protecting their brand identities.

www.WiseIPC.com

www.KeelyWise.com

Mind Body Co-op is a thriving clinical and community focused practice offering psycotherapy, yoga and wellness. I worked closely with the owner and her team on the overall concept, logo, and branding in preparation for the Fall 2015 opening. I later worked with Mind Body Co-op on their ongoing marketing efforts as this successful practice continued to grow and expand.

Shortly after he was elected in 2011, I was approached by Alderman Ameya Pawar's staff to design outdoor signage for the 47th Ward office. Using that graphic theme, I created a 47th Ward logo and a series of secondary logos still in use throughout the Ward.

I was intimately involved in Pickle’s brand development prior to its successful opening in early 2011. After selecting and working closely with the illustrator, I designed Pickle’s vibrant logo and signage. As part of the overall branding campaign, I consulted on interior and playscape design, menu items, services, pricing and more. The goal of the project was to create a unique graphic identity for this fresh take on the play café concept. Despite a change in ownership in recent years, Pickle's retains much of the original branding, logo and signage I originally designed.

Embellish Boutique is a locally-owned jewelry and accessories shop (named one of 4 Must-Visit Chicago Boutiques by Chicago Woman) with a focus on local, independent, and women-designed products. In 2016, I was tasked with redesigning the logo to better reflect the store's eclectic but always stylish aesthetic, along with a coordinating holiday campaign to be used during the store's biggest season. The new brand identity is carried out through in-store signage, tags, social media, and an ongoing email marketing campaign. Feedback from the owner, staff, and loyal customers has been overwhelmingly positive. 

I developed and designed a complete brand platform for the launch of White Birch Trading Co., an eclectic home and accessories boutique in Lakeview’s (Chicago) Southport shopping district. In store materials included logo, signage, website, and ongoing collateral, promotional mailers, point of purchase items, business identity, and more. The store was as much fun to shop in as it was to work with and I was disappointed when the owner closed White Birch Trading Co. after moving out of state.

Salina & Associates, a team of mental health, substance abuse and public health consultants with criminal justice expertise, needed a logo and marketing materials for their new practice. We carefully considered the impact that color has on the mind, and made sure to incorporate positive versus negative space. The owner was thrilled with a result that matches her own personal aesthetic, as well as her business and psychological goals.

As John C. Coonley Elementary School has grown—by almost 300% over the past decade—its marketing and branding needs continue to evolve.

I was originally approached by the principal and Local School Council to update the look and feel of the school’s communications. The result is a design that reflects the vibe of one of Chicago’s top neighborhood schools. 

I also work closely with Coonley’s fundraising organization, Friends of Coonley, as designer/creative director (since 2008), social media director (since 2014), and overall event co-chair (2014, 2015) for their annual auction. The event continues to surpass fundraising goals each year, bringing in a net total of $205,000 in 2015 to support arts, technology and other enrichment curriculum.

I love weddings! Wedding design and communications help set the tone for the celebration—and for a new life together. From the first Save the Date, through the Invitation Suite, the day-of Wedding Program, and post-event Thank You notes ... each piece tells guests a little about the couple and about their event. Whether their style is classic traditional or modern and funky, each project is unique and custom. I'm always honored to help personalize a couple's special day. 

Social media is great for keeping in touch, but nothing beats receiving a holiday card in the mail. I love to help clients create and share greetings that are totally unique and custom—and it's a privilege to watch their families grow year after year. To me, holiday card season really IS the most wonderful time of the year.