I developed and designed a complete brand platform for the launch of White Birch Trading Co., an eclectic home and accessories boutique in Lakeview’s (Chicago) Southport shopping district. In store materials included logo, signage, website, and ongoing collateral, promotional mailers, point of purchase items, business identity, and more. The store was as much fun to shop in as it was to work with and I was disappointed when the owner closed White Birch Trading Co. after moving out of state.