Embellish Boutique is a locally-owned jewelry and accessories shop (named one of 4 Must-Visit Chicago Boutiques by Chicago Woman) with a focus on local, independent, and women-designed products. In 2016, I was tasked with redesigning the logo to better reflect the store's eclectic but always stylish aesthetic, along with a coordinating holiday campaign to be used during the store's biggest season. The new brand identity is carried out through in-store signage, tags, social media, and an ongoing email marketing campaign. Feedback from the owner, staff, and loyal customers has been overwhelmingly positive.